Proof you don’t have to be the 900-pound gorilla to be the leader in your industry. In just a few short years since its inception, Intellian has emerged as the global leader in marine satellite antennas for voice communications, internet connectivity and television—surpassing larger, well-established competitors in both thought leadership and technology.

With all of the choices and variables, it’s hard enough to choose the right television provider, phone or internet company here on land. But what happens when you move to water? The decision becomes much more complex. Variables such as the size of your boat, where you will be sailing, and what type of service you want, all come into play—further complicating the decision-making process.

Having become very skilled in deciphering complex systems and then developing ways to communicate and present them in simple terms that anyone can understand, my team was able to help Intellian make sense of it all through the development of a revamped website and an online step-by-step product selection guide.

Clear messaging, strong visuals, and a clean layout with plenty of white space, combine to allow the visitor to zero in on the product and information they seek.