Change lives by connecting those who are in need with those who have resources—that’s the mission of Jubilee REACH.
Proving that relationships can truly change the course of a life, Jubilee REACH is a non-profit organization who is transforming the lives of both the givers and the receivers. To better accomplish its mission, Jubilee REACH challenged Luminous to effectively communicate the Jubilee story and vision for affecting ‘real’ change in communities, through a redesigned website.
The design objective for the new site was to strike that perfect balance between clean & simple, and worn-in or rough—reflecting the effects of “real life”.
Luminous developed clear messaging and supporting info-graphics to help articulate the need and describe the ‘big picture’, including a visual flow diagram which outlines the proven approach Jubilee REACH follows to effectively reach people:
Love » Listen » Learn » Engage.
Opportunities to get involved and join the cause are prominently presented throughout the site. A companion website for Club Jubilee was also developed to support the many before and after school programs made available to school-age children.