Working in collaboration with the Downtown Everett Association, the City of Everett, the Public Facilities District, and the Everett Silvertips Hockey team, we developed a campaign to revitalize the downtown central business district and help launch the opening of the new public sports and events arena.

The campaign slogan: "It's a Whole New Game" was created along with strong branded visuals in the form of billboards, banners, posters, buttons, and other promotional materials in an effort to get area residents and businesses involved in the revitalization effort, and create a 'buzz' around town.