The Planet faced some tough competition, and needed help creating brand differentiation and awareness in the marketplace to achieve its overall goal of increasing online sales and growing the company.

First we helped The Planet identify its organizational strengths and weaknesses, and then developed a brand strategy centered on the alignment of its biggest strengths with its ideal customers’ highest priorities. This became the foundation of The Planet's core value proposition. Our realignment of the brand helped The Planet move from a discount-oriented approach to an elevated value-oriented market position, and also put a face to the company—communicating its personality and connecting with customers on an emotional level.

The online purchasing experience was also completely reimagined. We created a simplified presentation of the available products and services, specifically targeted to several “ready-to-buy” customer profiles with varying needs, and then provided an easy path for purchasing customized hosting solutions online.

When the new site launched, sales increased by 300% over the previous month, and continued in an upward trajectory. This exponential growth eventually led to acquisition of The Planet by its largest competitor later in that same year, which was considered a huge win by the senior leadership and investors. They attributed the success directly to the work we did in repositioning The Planet as an industry leader.